The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence, and integrity. It conveys a series of virtues and a set of values without pages of copy and a team of copywriters. It evokes a sense of connection between a brand and consumers Have you ever noticed that you are exposed to thousands of logos on a daily basis? Think about it, whether you’re scrolling through your Instagram feed, walking your dog or just grabbing a few items from the grocery store, you are constantly making connections with brands. Oftentimes, without even realizing it. While it may seem insignificant, these small but mighty symbols are a part of our daily lives—and an integral part of your branding efforts. When done right, a logo serves as the face of your business and helps your audience recognize who you are and what you stand for. Here, we at LEMONEYE will explore in depth what is a logo, and the importance of creating a logo that represents your brand’s personality.